I’m not sure if it’s because I’m GenX and hate labels, suffer from imposter syndrome, or am just plain cynical-but I find the prospect of brand building and advertising distasteful. So why am I building a brand?

Looking up at the cresting wave

This week I posted an image of two books I had laid out for ABCNJ. One is our 2015 Regional Directory, the other is a devotional based on various testimonies from the region. Both represent my first attempts at using InDesign for large-scale page layout work, and I do have to say I’m impressed with…